The 'Craftmark Initiative' is an effort by the 'All India Artisans and Craftworkers Welfare Association (AIACA)' to help denote genuine Indian handicrafts, develop sector-wide minimum standards and norms for labeling a product as a handicrafts product, and increase consumer awareness of distinct handicraft traditions. Under this initiative, AIACA will license the Craftmark logo for use by craft-based businesses, cooperatives and NGOs for use on product tickets and labels.
AIACA is a membership-based apex body for the handloom and handicraft sectors and seeks to represent a range of organizations in the handloom and handicrafts sector and to engage in policy advocacy activities aimed at increasing the domestic market for handloom and handicraft products and improving the standard of living of craftworkers.
The Craftmark logo is intended for organizations that are producers or retailers of Indian handicraft products. The logo is licensed to applicants only after a verification of their craft products and the craft genres they belong to.
Website: http://www.craftmark.org
Thursday, June 26, 2008
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About Me
- M@NI
- Delhi, India
- Dear Visitor - Welcome to 'WOH'. India has a rich history of handicrafts that has evolved over the centuries. The legacy of Indian culture promises everything- dignity, beauty, form and style. The idea behind creating this blog, is to come together and help each other in gaining insight knowledge on various forms & aspects of Indian art & crafts. You may share information or post articles/comments from your respective field of work and interest. Thanks for your visit and time :) -M@NI
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